1.
Observe some
online shops on the internet. Based on your observation, list some features
that those online shops must display. Plan to create your own online shop.
·
Sample of complete product list
that include
of the product prices and links to each product page.
·
Description
(Details of the products) such as the information of what is the quality, and
size, the available colors, etc.
·
Online Advertising
·
Search Engine, to help the customer gets the product
in which he/she is interested
·
The rule how to order the product
·
Testimony from customer
·
Automatic
calculation of shipping charges, here the customer can determine freight cost
before commencing checkout process.
·
The company address.
·
Optional Payment Methods, here the online shops
can accept credit cards and/or checks.
·
Minimum Order that allows the customer easily
set a minimum order price.
·
It is about
how to make a deal with the online shop and how to order (via sms or BBM, FB,
Twitter and many other social media).
From those online shops, I was interested to make plan
for my own online Shop that concern in selling bag. I am going to sell the
women’s product only for all ages exactly. Here, some descriptions of my Online Shop,
which is named “Geisha Handmade Bag”
·
The identity of my product, I will put “Geisha
Handmade Bag” as the title on my page. Then, I expect that the visitors will
interested with the product that I offer and feel beautiful when they use my
product.
·
I will make a list of the type of my bags, those are backpack,
evening bags, everyday bags, messenger bags, and totes.
·
I will also make the specification of my product that includes
the cost, link, the color available etc.
·
I will display the product based on its cost and the
material is used.
·
It is because handmade product, I will post the imitated
product which actually has many kinds of design.
·
I will try to serve the easiest payment and the best
service for the customers. Then, I will display and give the order guidance to
prevent the confusion. There, I will give the draft that has to be filled to
make an order.
·
Some banks and delivery services that are trustworthy
will support it. For example, Mandiri, BCA,BRI and others
·
My product will be promoted in all kind of social
network, such as Facebook, Twitter, and others.
2.
Check Fiona
Talbot’s Executive Writing Skills for
Managers page 53. Read the case study and its details. Answer the questions
on page 55.
§ What are your thoughts on the e-mail communications in
the box?
In my opinion, I think there is
something wrong with Speedi Freight Solutions. The problem is in catching the
meaning that could make misunderstanding. The China Xpress delayed to reply
e-mail for about 7 days, it was because they did not understand what the Speedi
Freight Solution was saying at that time. This misunderstanding is commonly
happened, especially among the doers of business have different background. For
example in this case, between The China Xpress and Speedi Freight, we know that
Speedi and ABC inc is from NE Speaking country, so maybe they could not catch
what The China Xpress is trying to say. It could be their English styles are
different, so this problem happened. On the other hand, the problem in
communication, there is also a problem in above case that is public holiday
that disturb the shipping. Therefore, China Xpress Shipping could not send the
product as soon as possible even the product was on the priority.
§ Think about what ABC Inc were looking for in their
original e-mail.
In their original e-mail, ABC Inc is
looking for the assurance. They wanted to make sure, if the shipment will be
there (in ABC Inc) or they will accept the shipment near the date. It means
closer to the deadline as they already make a deal about it.
§ Did Speedi Freight Solutions deal with this in the
best way? Or did they get distracted along the way? If so, why?
Yes I think. Speedi deals with it,
but there are some problems in communication between the Speedi and The China
Xpress and also the delay because of the public holiday in China.
3.
Check Michael
Benni’s Guide to Good Business Communication
page 7. Complete exercise 2.
a.
“I had a fantastic trip to Berlin
last week. Horst Khun, the guy I was doing business with, was great, some of
his friends.”
I think this
sentence is subjective. One that you should have to mention in business report
is the things that directly related or about the business, not the feelings of
another thing out of business case.
b.
“The terms he suggested were a bit
tricky (he’s a persuasive guy, and
was trying to get me to agree to them
having a 60 per cent share”) that sentence just reflects subjective feeling too.
c. “I stuck to my guns”, that sentence actually should not use. Seems is
impolite, because it is like a slang word and informal language that should
avoid in business communication.
d. “I had a fantastic trip to Berlin last week. Horst
Kuhn, the guy I was doing business with, was great, and we got on really well.
He took me to this amazing restaurant one evening for dinner, and then on to a
club, where we met up with some of his friends”. I think the paragraph is not necessary to be included
in the business letter. In my opinion, when we write a business letter, we
should straight forward to the main topic that are talking. In addition, it is
not necessary to tell about personal pleasure experience.
4.
Check Michael
Benni’s Guide to Good Business
Communication page 75. Complete exercise 14. To complete this exercise, you
need to review some important points of using the right tone
CARSTAIRS CLOTHING COMPANY
43 Gorton
Road, Marsby, MB2 4HY
Tel. 01921
143267
26 August 20XX
Mrs A. Maxwell
13 Thrixton Crescent
Charterborough
LT14 6TU
Dear Madam,
Thank you
for your letter on 15 August regarding the return of a dress, item 456732. We
are sorry that we could not return your money back because we think that your
account has therefore been credited with the appropriate amount basen on the
investigation.
We are only
able to consider claims for compensation if there is one situation as
requirement. That is if actual financial loss has been incurred.
You will
comprehend that this case will flow obviously.
Yours faithfully
Catherine Porter
Customer Relations Manager
