Fitria
Ningsih
Google
and Yahoo! are the most popular search engines in the world. They help us when
we are searching something in an internet. Both of them have their own
benefits, but they also have some differences. There are some differences in
the term of the page content, the business perspective, and the social aspects.
The first difference is the page
content. Some of Google's content filters by looking at the pages on a page by
page to see how similar different pages on the same site are. If many pages are
exceptionally similar to content on our own site or content on other sites,
Google may be less willing to crawl those pages and throw them into their
supplemental index. Pages in the supplemental index rarely rank well, since
they are generally trusted far less than pages in the regular search index. On
the other hand, Yahoo!’s page content offers a paid inclusion program, so when Yahoo! Search users click
on high rank paid inclusion results in the organic search results Yahoo!
profits. In part to make it easy for paid inclusion participants to rank, Yahoo!
places greater weight on the page content than a search engine like Google
does. Yahoo! has a boatload of their own content that they frequently reference
in the search results. They have so much of their own content and make money
from some commercial organic search results.
The
second difference is the business perspective. Google has the largest search
distribution, the largest advertisement network, and the most efficient search
advertisement auction. They have aggressively extend their brand and search distribution network through
partnerships with small web publishers, traditional media companies, portals
like AOL, computer and other hardware manufacturers such as Dell, and popular
web browsers such as Firefox and Opera. The Google’s biggest strength is also their biggest weakness with some
aspects of business that they are exceptionally idealistic. When that provides them,
an amazingly cheap marketing for spreading their messages and core beliefs it
can also be part of what unravels Google. In addition, Yahoo! is the largest
content site on the web that makes Yahoo! run into some inefficiency issues to
be a large internal customer. For example, Yahoo! Shopping is a large link
buyer for a period while Yahoo! Search pushes that they do not agree with link
buying. They believe in the human and social aspects of search, by pushing
products like Yahoo! Answers and My Yahoo! In many fields, they have not only
internal customers, but also product duplication, like with Yahoo! My Web and Del.icio.us.
The third difference is the social
aspects. Google allows people to write notes about different websites they
visit using Google Notebook. Google also allows us to mark and share our
favorite feeds and posts. Google is not as entrenched in the social aspects of
search as much as Yahoo! is, but Google seems to throw out many more small
tests hoping that one will perhaps stick. They are trying to make software more
collaborative and try to get people share things such as, spreadsheets, calendars,
and integrate chat into email. Besides, Yahoo! believes
in the human aspect of search
as a social aspect, so t
hey paid many millions of dollars to buy Del.icio.us, a social bookmarking site and they
have a similar product native to Yahoo! called My Yahoo!. Yahoo! has also pushed a question
answering service called Yahoo! Answers that they promote it in their search
results and throughout their network. Yahoo! Answers allows anyone to ask or
answer questions.
In
conclusion, Google and Yahoo! are both of the big search engines, but they have
differences from the page content, the business perspective, and the social
aspects. From those differences, I think Google is better than Yahoo! However,
you can enjoy both of them which one you like.
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